Aan page seo kya hai?
Aan page seo aik search engine آپٹیمائزیشن taknik hai jo search engine boots ko yeh samajhney mein madad karti hai ke aap ka safha kya hai. Meeta title, description, heading ٹیگز, internal links jaisi khususiyaat ko tweak karkay aur آپٹمائز karkay, aap search engine mein aala darja haasil karne ke imkanaat ko barha satke hain.
Jab kisi website ya blog post ko behtar bananay ki baat aati hai, to is mein do ahem awamil hotay hain:
- Safha par islaah
- Of page آپٹیمائزیشن
Of page آپٹیمائزیشن un signals ki islaah se mutaliq hai jo aap ki website se bahar hain. Misaal ke tor par back links.
Aaj ka mazmoon safha par آپٹیمائزیشن par tawajah markooz kere ga, aur mein bohat saari achi aan page seo تکنیکوں ka ishtiraaq karoon ga jo aap ko apni blog posts ko behtar bananay par kaam karte hue laago karna chahiye.
Behtareen aan page seo tools:
Wahan kuch mashhoor aan page seo tools mojood hain jo aap ke istafsaar ke liye sare fehrist 10 nataij ka tajzia karne mein aap ki madad karen ge.
Un mein se kuch tools aap ke safha ka sare fehrist safhaat se mawazna bhi karen ge aur safha par seo ko behtar bananay ke liye aap ko data back up ki sifarshaat den ge.
Yahan tools ki fehrist hai:
- Semrush seo tehreeri muawin
- Frais ( ai par mabni tool )
Safha par mojood seo tools mein se kisi aik ka istemaal is baat ko yakeeni banaye ga ke aap apne mazmoon ko safha par mojood seo ki jadeed zaroriat ke liye behtar bananay ke liye talaash ka data istemaal kar rahay hain. Woh istemaal karne mein aasaan hain aur aap ya aap ke musanifeen ki team istemaal kar satke hain.
Yeh woh cheez hai jisay mein barray pemanay par istemaal kar raha hon aur isi terhan aap ko google search mein meri website mili hai.
Ab, aayiyae safha par seo-آپٹیمائزیشن ko aan site seo-آپٹیمائزیشن ke sath aljhayin nahi.
- Aan site seo se morad site ka naqsha aur پرمالنک dhanchay ki tarteeb jaisi cheezon ke sath poori website ki islaah hai.
- Safha par seo kisi aik blog post mein matlooba matlooba alfaaz ke liye mawaad ko behtar banata hai. Is mein munasib anwanat ka istemaal, matlooba alfaaz ki munasib jagah ka taayun, mawaad ke miyaar ko yakeeni banana, aur bohat se dosray awamil par tawajah dena shaamil hai.
Aap ko aan page seo آپٹیمائزیشن ki zaroorat kyun hai?
Ab, jab kuch seo walay" seo-آپٹمائزڈ articles" ki istilaah suntay hain, to woh sochte hain ke yeh kisi qisam ka bura amal hai.
Lekin yeh sirf bura nahi hai, lekin yeh zaroori hai.
Yahan sochnay ke liye kuch khoraak hai:
- Aap talaash ke nataij ke pehlay safhay par darja bandi kyun nahi kar rahay hain?
Theek hai, is ki bohat si wajohaat hain, lekin agar aap seo par tawajah nahi day rahay hain, to shayad yeh sab se barri wajah hai.
Lehaza jab hum kisi post ko seo ki islaah karte hain, to hum usay search engine par aala darja dainay ke liye saabit shuda tareeqon ke aik makhsoos set par amal karte hain.
Ab, google kisi mazmoon ki darja bandi karte waqt sirf safha par seo score par ghhor nahi karta hai. Yeh social media signals ( hasas, pasand, ٹویٹس, pairwi, waghera ), back links, domain authority, aur bohat se deegar of page matrix jaisay bohat se dosray awamil ko bhi mad e nazar rakhta hai.
Safha par seo ke sath hamara maqsad kisi mazmoon ko fitri, lekin hooshiyar tareeqay se behtar banana hai, taakay search engine aasani se target kaleedi lafz muntakhib kar saken aur hamari website ko hadaf banaye gaye vzitrz ko laa saken.
Pichlle kayi saloon mein bohat kuch badal gaya hai. Agarchay of page seo ahem hai, aan page seo ko nazar andaaz nahi kya jana chahiye.
Khaas tor par, sunehri usool ab bhi laago hota hai:
- Mawaad badshah hai.
Aik cheez jis ki mein aap ko mahswara dun ga ke aap karna shuru karen woh hai apne blog posts mein videos shaamil karna.
Videos nah sirf aap ki posts par media ki miqdaar mein izafah karen ge, balkay yeh aap ki posts ko bohat ziyada malomati aur mawaad se bharpoor banayen ge.
Aap aik minute mein is ki misaal dekhen ge jis ke baray mein mein baat kar raha hon.
2023 mein behtar darja bandi ke liye 11 aan page seo taknik
Is se pehlay ke mein kuch makhsoos chalon ka ishtiraaq karoon, yahan kuch ghair takneeki cheeze hain jinhein aap aaj shaamil kar satke hain:
- Sarif ke tajarbay ko behtar banayen.
- Yakeeni banayen ke aap ki website jawabdeh hai aur tootay hue links ko kam se kam rakha gaya hai.
- Is baat ko yakeeni banayen ke search enginon se anay walay qaryin aap ki site par kaafi waqt guzartay hain. Agar woh back button ko jaldi se takrate hain to aap ki ranking bhi taizi se gir jaye gi.
- Yakeeni banayen ke aap ki site pesha warana miyaar ko barqarar rakhti hai.
- Copy writing ki munasib تکنیکوں ka istemaal karen taakay log aas paas rahen.
- Acha mawaad banayen.
- Ziyada dil chasp honay ke liye faiday se chalne walay zeli anwanat ko istemaal karne ki koshish karen.
- فلاف nah likhain.
- Raye talabb karen aur behtar banayen.
Lehaza ab mein aap ke sath 10 safha par islahi awamil ka ishtiraaq karoon ga jo aap ko apni blog posts ko behtar bananay ke douran zehen mein rakhna chahiye.
1. Meeta title
Yeh safha par seo ka sab se ahem ansar hai. Is ki wajah yeh hai ke aap ka title jitna ziyada purkashish aur behtar hoga, itnay hi ziyada log click karen ge. Aur aam tor par, aap ki post ko jitne ziyada klks milein ge, is ki darja bandi itni hi onche hogi.
Aap ko title ( h1 ) tag ke shuru mein targtd kaleedi lafz ya matlooba alfaaz ke fiqray ko istemaal karne ki koshish karni chahiye, lekin agar yeh mumkin nahi hai, to yakeeni banayen ke yeh kam az kam unwan mein hai.
Aap ko aik hi kaleedi lafz ko title tag mein aik se ziyada baar nahi duhrana chahiye kyunkay aap ke khayaal mein is se mazmoon ko ouncha karne mein madad miley gi. Yeh nahi hoga. Yeh darasal aap ki darja bandi ko nuqsaan pouncha sakta hai. Yeh mat karo.
Aur unwan ki lambai 65 huroof se kam rakhen.
2. Post پرمالنک dhancha
Is baat ko yakeeni banana ke aap ka url sahih tareeqay se zahir sun-hwa hai safha par aik ahem metric hai. Aik baar phir, aap ko url mein apne matlooba matlooba alfaaz ka istemaal karna chahiye, aur asal you are ail ke andar khusoosi huroof, alamat, brikt, coma waghera istemaal karne se guraiz karna chahiye.
Apne url dhanchay mein taron ko farq karne ke liye dashes ka istemaal karen. Un ko" khobsorat" پرمالنکس kaha jata hai aur ziyada tar web براؤزرز ke zareya un ki himayat ki jati hai.
Aik achay پرمالنک ki misaal:
- Https: / / www. Domain. Com / post-title-separated-with-dashes
3. Munasib surkhi walay ٹیگز istemaal karen
Aap ko mukhtalif anwanat, zeli anwanat, aur ahem nakaat ko numaya karne ke liye heading ٹیگز istemaal karna chahiye.
ورڈپریس mein, title tag h1 par set kya gaya hai. Aap ko mazmoon mein kahin bhi mazeed h1 ٹیگز istemaal karne ki zaroorat nahi hai. Aik hi kaafi hai. Section بریکس ke liye, h2 aur h3 ٹیگز par qaim rahen.
Is ke ilawa, bohat ziyada h2 ya h3 ٹیگز istemaal nah karen kyunkay google ke الگورتھم usay pasand nahi karen ge.
Agar aap ورڈپریس istemaal kar rahay hain, to aap sab se oopar mawaad ke dhanchay par click kar ke dekh satke hain ke aaya aap munasib heading ٹیگز istemaal kar rahay hain ya nahi.
4. Mawaad ka jadole istemaal karen
Jaisa ke aik tafseeli mazmoon likhna zaroori ho gaya hai, aur baaz auqaat mazameen 5000 + alfaaz tak lambay hotay hain.
Mawaad ki maiz ka istemaal karkay, aap sarfeen ko apne taweel mazmoon ko behtar tareeqay se navigate karne mein madad kar saktay hain, lekin yeh aap ko google search mein jump links haasil karne mein bhi madad karta hai.
5. Matlooba alfaaz ki kasafat
Aap ko lsi kaleedi alfaaz ke murakkab ke sath matlooba alfaaz ki kasafat ko 1. 5 % feesad ke qareeb rakhna chahiye. Lekin jaisa ke meet cuts neechay di gayi video mein batatay hain, koi haqeeqi jaadoyi formula nahi hai. Meri tajweez yeh hai ke search enginon ko aap ke mawaad ke baray mein mazeed samajhney mein madad ke liye manwi tor par mutaliqa alfaaz istemaal karen.
Aik baar pehlay paragraph mein aur phir aakhri paragraph mein apna markazi kaleedi lafz istemaal karen. Aur usay is mawaad mein istemaal karen jahan yeh maienay rakhta hai.
6. Meeta ٹیگز
Aap ko har blog post ke sath aik munfarid aur mutaliqa meeta tafseel shaamil karni chahiye.
Aik baar phir, aap ko meeta tafseel mein apne istemaal ke hadaf walay matlooba alfaaz ka istemaal karna chahiye. Mein ne seo ke bohat se wakeel dekhe hain ke meeta description koi darja bandi ka ansar nahi hai jis ke baray mein mujhe yaqeen hai ke yeh durust nahi hai. Mein ne آپٹمائزڈ meeta ڈسکرپشنز aur ranking ke sath aik zabardast bahami talluq dekha hai.
Jab ke search engine matlooba alfaaz ko haasil karte hain, sarfeen ke liye post par click karna bhi zaroori hai. Aap ko sarif ke mawafiq meeta wazahaten likhnay ki zaroorat hai jo maienay khaiz aur aap ki post se mutaliq hon.
Meeta kaleedi alfaaz ke hawalay se, google ne wazeh kar diya hai ke woh un ki parwah nahi karte. Lekin kuch search engine, jaisay bing, ab bhi thori parwah kar satke hain.
7. Alt matan + maienay khaiz naam wali tasaveer
Image آپٹیمائزیشن tasweerai talaasho se traffic chalanay mein bohat madad karti hai.
" image title" aur" alt text" mein matlooba alfaaz aap ke blog post ko ziyada fox aur target bananay mein madad karte hain.
Is baat ko yakeeni banayen ke up load karne se pehlay aap ne tasweer ko koi maienay khaiz naam diya hai. Aur, ورڈپریس ke safhay ya mazmoon mein tasweer shaamil karne ke baad, alt matan shaamil karen.
Tasaveer ke istemaal ka aik aur faida yeh hain:
Tasaveer masrufiyat peda karti hain.
Aur sarif jitna ziyada mashgool hoga, itna hi ziyada imkaan hai ke woh aap ke sath lagey rahen ge, is terhan aap ke majmoi darja mein izafah hoga.
Lekin note karne ke liye aik bohat ahem nuqta hai.
Barri tasaveer aap ki site ko sust kar den gi, aur sust loading site honay se aap ka google rank kam ho jaye ga. Lehaza yeh bohat zaroori hai:
- Images ko compress karen.
- کیشنگ plug un istemaal karen.
- Cdn istemaal karen.
7. Alfaaz ki tadaad fi post
Blog posts jin mein bohat saaray alfaaz nahi hotay hain woh aam tor par search enginon par achi karkardagi ka muzahira nahi karte hain. Is ki wajah yeh hai ke inhen aam tor par" kam malomati" ke tor par dekha jata hai.
Bilashuba, mstsnyat hain, lekin aam maloomat par mabni blog ke liye, kam az kam 1300 alfaaz ke sath posts banana naya miyaar hai.
Kaafi maloomat faraham nah karne se behtar hai ke achi terhan se tehqeeq ki jaye aur zaroorat se ziyada malomati ho. Yeh khaas tor par sach hai agar aap intehai musabiqati matlooba alfaaz ko nishana bana rahay hain.
Kaamil aan page seo ke liye ghair fa-aal alfaaz ki lambai ko talaash karne ka tareeqa yeh hai:
- Semrush ki taraf barheen.
- Aik account banayen, seo mawaad template par click karen ( baen سائڈبار )
Apna matlooba matlooba lafz, aur maqam darj karen jis ke liye aap islaah karna chahtay hain.
Ab, aglay safha par, aap ko apne hadaf walay matlooba alfaaz ke liye ghair fa-aal alfaaz ki had nazar aaye gi, jaisay:
Yeh dosray data ko bhi dekhata hai jaisay" semantically mutaliq alfaaz" aur" readability" sare fehrist 10 talaash ke nataij.
Kisi mazmoon ke liye lafz ki had talaash karne ka yeh behtareen tareeqa hai jis ke liye aap darja bandi karne ki koshish kar rahay hain.
Tajweez: apne hadaf ke matlooba alfaaz ke liye deegar posts ka tajzia karen aur dekhen ke un mein kitney alfaaz hain.
Aap apne matlooba matlooba alfaaz ke liye sare fehrist 10 talaash ke nataij ka tajzia karne ke liye neechay diye gaye aan page seo tools istemaal kar satke hain.
Agarchay koi" official" ginti nahi hai, lekin lambi posts ki darja bandi behtar hoti hai kyunkay wahan aam tor par ziyada maloomat hoti hain. Misaal ke tor par, yeh post 2, 800 alfaaz se ziyada hai.
8. اسکیما shaamil karen
Yeh safha par seo taknik ko kam istemaal kya jata hai jisay aap apne hareefon ko peechay chorney ke liye istemaal kar satke hain. اسکیما ( سٹرکچرڈ data ) shaamil karkay, aap search engine ko apne mawaad ke baray mein mazeed samajhney mein madad karte hain.
Misaal ke tor par, فوٹر mein aap ke phone number aur e mil address ka hona yakeeni tor par aap ke dekhnay walon ke liye qeemti hai lekin ho sakta hai search engine ko is ka koi matlab nah ho.
اسکیما ka istemaal karkay, aap is ki mutabqat ko sayaq o sabaq dete hain.
سکیما ko blog ke mazameen ke sath sath karobari website par bhi istemaal kya ja sakta hai.
ورڈپریس ke liye, aap wp review pro ya schema pro plug un istemaal kar satke hain jo aap ko darj zail سکیما ki aqsam ko taizi se shaamil karne deta hai.
Agar aap ورڈپریس istemaal nahi kar rahay hain, to is tool ko اسکیما mark up bananay ke liye istemaal karen aur usay apni website ke safhaat par dasti tor par shaamil karen.
Faq اسکیما اسکیما ki taaza tareen aqsam mein se aik hai, aur yeh aap ke mawaad ki darja bandi ko kaafi had tak behtar karne mein aap ki madad kar sakta hai.
Mein ne yeh video aap ko laago karne ke baray mein sab kuch samajhney mein madad ke liye banaya hai.
9. Androoni linking
Blog posts ko aapas mein jornay se aap ke blog ke qaryin ko aap ke blog par ziyada waqt guzaarne mein madad miley gi, aur is se aap ki site ke dosray safhaat par safha ki darja bandi karne mein bhi madad miley gi.
Aapas mein جڑتے waqt, aik kaleedi lafz ko anchor text ke tor par istemaal karne ki koshish karen, lekin bohat mohtaat rahen ke usay ziyada nah karen.
Androoni links jo asal post se mutaliq hain search enginon ko dikhata hain ke aap mawaad mein dukhaay jane walay mawaad se ziyada izafi maloomat faraham kar rahay hain.
Anchor text + internal link ka aik acha imtezaaj, link juice ko aik safhay se dosray safhay par muntaqil karne mein madad kere ga.
ورڈپریس ke liye chand maqbool androoni link plug un dastyab hain.
10. Bairooni linking
Aap ki apni blog posts se link karne ke ilawa, bairooni websites se bhi link karna aik acha khayaal hai. Dobarah, yeh sirf is soorat mein karen jab bairooni website par mojood maloomat aap ki post mein mojood maloomat se mutabqat rakhti hon.
Bairooni websites se link karte waqt, aap ko sirf bharosa mand websites se link karna chahiye. Aur agar aap ko kisi website ki authority ya maqboliat ke baray mein shak hai to, aap apne link ka ras mumkina tor par kharab sites par muntaqil karne se bachney ke liye nofollow tag istemaal kar satke hain.
Aap ko bharosa mand websites ke liye dofollow links aur un logon ke liye nofollow links istemaal karna chahiye jo kam qabil aetmaad hain.
Lekin kahin mustand jaisay wikipedia, ya cnn, ya aap ke maqam ka koi bara khilari, nah sirf qabil bharosa hoga, un ke paas mumkina tor par mutaliqa mawaad hoga jo aap ke qaryin ko pasand aaye ga.
11. Mashgool mawaad likhain
Aap ko dilkash mawaad likhna chahiye. Muddat
Agar aap kam miyaar ke mawaad aur" truck" search enginon ke zariye haasil karne ki koshish kar rahay hain, to aap yaqeenan nakaam hon ge.
Aap ki post is matlooba alfaaz ke liye aik mukammal dasti honi chahiye. Aap ko yeh seekhna chahiye ke apne samaeen ko is tareeqay se kis terhan shaamil karna hai jo un ke liye kaar amad ho. Apne qaryin se sawalaat poochnay aur un ke jawab dainay ki koshish karen. Samjhain ke woh kya parhna chahtay hain, aur phir usay likhain.
Agar aap dil chasp mawaad likhnay se qassar hain, to log aap ke blog par ziyada waqt nahi guzaraian ge, aap ki uuchaal ki sharah barhay gi, aur aap ki darja bandi gir jaye gi.
2023 ke liye safha par seo check list:
Yahan aik check list hai jisay aap yeh yakeeni bananay ke liye istemaal kar satke hain ke aap search enginon mein aala darja haasil karne ke liye har mumkin koshish kar rahay hain.
Matlooba alfaaz ki jagah ka taayun karne ki tajaweez:
- Unwan mein kaleedi lafz.
- پرملنک mein kaleedi lafz.
- Pehlay 100 alfaaz mein kaleedi lafz.
- Tasweer ke alt tag mein kaleedi lafz.
- Body mein lsi matlooba alfaaz istemaal karen ( mutaliqa matlooba alfaaz talaash karne ke liye semrush ka istemaal karen ).
- H2 ya h3 mein lsi kaleedi lafz istemaal karen.
Safha par seo darja bandi ke awamil 2023:
- پرمالنک se tamam stap alfaaz ko hata den.
- Multi media ( video, slayidz, انفوگرافکس ) shaamil karen.
- Oopar betaye gaye aan page seo tools ka istemaal karte hue be car alfaaz ki had talaash karen.
- Up load karne se pehlay tasaveer ko behtar banayen ( compress aur size tabdeel karen ).
- Safha load karne ki raftaar ko behtar banayen.
- 65 se kam huroof ka meeta title banayen.
- 158 se kam huroof ki meeta tafseel banayen. ( yeh 2023 ke liye aik nai meeta wazahat ki had hai )
- Mutaliqa mazameen ke androoni links.
- Mutaliqa aala miyaar ki sites ke out bound links.
- Bread کرمبس istemaal karen.
- Faq سکیما istemaal karen.
Doosri cheeze jin ka yahan zikar nahi kya gaya hai:
- Facebook, twitter waghera ke liye aik tasweer shaamil karna yakeeni banayen.
- Is baat ko yakeeni banayen ke social sharing button ya to aakhir mein hon ya aap ki post ki site par teer rahay hon.
- Bounce rate ko kam karne ke liye har post ke baad mutaliqa posts rakhen.
Nah karne ki cheeze:
- Aik se ziyada h1 tag nah lagayen ( aap ki post ka unwan h1 hai ).
- Aik hi h2 aur h3 ٹیگز ko nah dohrayen. Seo ke liye heading ٹیگز ke baray mein parheen.
- Matlooba alfaaz nah bharain.
Tawajah markooz karne ki cheeze:
- Post ke unwan mein apna kaleedi lafz istemaal karen.
- Lambi dam walay kaleedi alfaaz istemaal karen.
- Mawaad ki lambai: yeh tehqeeq par mabni hona chahiye. Apne istafsaar ke liye sare fehrist 10 nataij ki lafzi lambai ka tajzia karen aur oopar walay 3 nataij ke ost se aik jaisay ya ziyada alfaaz ke sath mawaad banayen.
- Blog post ke aakhir mein, sarfeen se karwai karne ko kahin.
Kisi bhi article ka sahih aan page seo kaisay karen
To yeh 10 tips hain jo aap ke aan page seo ko bohat behtar bananay mein madad karen gi aur search enginon par rank karne ka ziyada imkaan hai.
Lekin yeh yaad rakhna zaroori hai:
Aap ziyada der tak search engine ko dhoka nahi day satke.
Woh cheeze jo sab se ziyada darja rakhti hain woh cheeze hain jo sab se ziyada malomati, sab se ziyada mashgool, aur sab se ziyada mufeed hain.
Is liye aisa mawaad bananay ki koshish karen jo qaryin ko pasand ho, aur search engine bhi aap ko pasand karen ge.
Aan page seo se mutaliq aksar pouchye gaye sawalaat yeh hain:
Seo ke liye safha ko kaisay behtar banaya jaye?
Pehla qadam yeh janna hai ke aap kis kaleedi lafz ke liye chahtay hain ke aap ke safha ko behtar banaya jaye. Yahan se, aap oopar di gayi check list istemaal kar satke hain ya seo ke liye safha ko behtar bananay ke liye seo tehreeri muawin ya frase jaisay tool ka istemaal kar satke hain.
ورڈپریس mein aan page seo kaisay karen?
ورڈپریس aan page آپٹیمائزیشن ke liye bohat se mufeed seo plug un paish karta hai. Do sab se ziyada maqbool hain:
1. Yoast seo ( muft )
2. Seo tehreeri muawin ( muawza )
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