Kya aap apne aap ko mawaad ki marketing ka maahir keh satke hain?
Yahan tak ke agar aap" haan" ka jawab dete hain, tab bhi aap ki karkardagi ko badhaane ke bohat se tareeqay mojood hain.
Yahan tak ke agar aap b2b مارکیٹرز ke 42 % mein se aik hain jo mawaad ki marketing mein muaser honay ka daawa karte hain, tab bhi aap ke paas behtari ki gunjaish hai.
Agar aap apni mawaad ki marketing ki koshisho se ziyada se ziyada faida uthana chahtay hain, to aap ko yeh maloom hona chahiye ke kin hikmat amlyon ko nafiz karna hai, aur sab se barh kar, kon se tools istemaal karne hain.
Matlooba alfaaz ki achi tehqeeq, behtareen social media marketing ki hikmat e amli, aur behtareen search engine آپٹیمائزیشن ki mhartin sabhi mawaad ki marketing ke maahir ke tor par aap ki kamyabi mein bohat ziyada hissa daal sakti hain.
Bad qismati se, jab mawaad ki marketing tools ki baat aati hai, to aksar mahireen ki taraf se tajweez kardah bohat saaray bohat mehangay hotay hain, aur ost mawaad مارکیٹر un ka muthammil nahi ho sakta.
Ab, yeh achi khabar hai: wahan bohat saaray muft tools mojood hain jinhein aap bhi wohi nataij haasil karne ke liye istemaal kar satke hain, aur un mein se bohat se barray jee ( google ) ki malkiat hain.
Google ke 10 behtareen muft mawaad ki marketing ke tools
Dilchasp baat yeh hai ke bohat se log un tools ko istemaal nahi kar rahay hain, is liye nahi ke woh nahi chahtay, balkay is liye ke woh un se la ilm hain. Woh ab bhi google ko sirf aik search engine ke tor par dekhte hain aur kuch nahi.
Yeh hamein is taraf le jata hai jis ke baray mein hum aaj baat karne jarahay hain …
Is post mein, mein aap ke sath das muft google tools ka ishtiraaq karoon ga jo aap ko bator mawaad مارکیٹر istemaal karna chahiye. Yeh woh tools hain jinhein aap nazar andaaz nahi kar satke agar aap apne kaarobar ke baray mein sanjeeda hain.
Chahay aap ibtidayi hon, intermediate hon ya piro, aap is post se zaroor kuch nah kuch uthayen ge.
1. Google search console
Yeh un behtareen muft tools mein se aik hai jisay aap kabhi bhi bator web master istemaal karen ge. Google search console par aap jo waqt guzartay hain woh kabhi zaya nahi hota.
Aap jitna ziyada tool istemaal karen ge, itna hi aap is ke aadi ho jayen ge kyunkay seekhnay ke liye bohat kuch hai.
Google search console seo tool ke sath, aap apni website ki majmoi sehat ke baray mein jaan satke hain aur jaan satke hain ke aap ki site seo ke lehaaz se achi karkardagi ka muzahira karne ke liye kahan tabdeelian karna hai.
Bohat saari doosri herat angaiz cheeze bhi hain jo aap gsc ke sath kar satke hain.
Kuch khususiyaat jo mein baqaidagi se istemaal karta hon woh" search traffic" drop down ke neechay darj hain:
Misaal ke tor par," talaash ke tjzyat" ka link mujhe google talaash par apni site ki karkardagi ka fori tajzia karne deta hai:
Agar mein janna chahta hon ke mere matlooba alfaaz kaisi karkardagi dikha rahay hain, to mein mazeed jan-nay ke liye sirf position button par click karoon ga. Yeh mere tamam matlooba alfaaz ki ost position le aaye ga jo google search mein zahir hotay hain:
Mawaad ke مارکیٹر ke tor par, aap ko waqai google search console tool ki aadat dalni chahiye. Aap is se bohat kuch haasil karne ke liye kharray hain. Yahan tak ke agar aap sirf chand kaleedi matrix ko track kar rahay hain, to aap jo waqt is par guzaraian ge woh aakhir mein is ke qabil hoga.
2. Google ki word پلانر
Kya aap ab bhi aik behtareen tool talaash kar rahay hain jo aap ko apni sanat ke behtareen matlooba alfaaz ko nanga karne mein madad faraham kere?
Agarchay bohat saaray tools hain jo aisa kar satke hain, google ka muft kaleedi lafz mansoobah saaz god father aur behtareen mein se aik hai.
Agarchay yeh istemaal karna na qabil yaqeen had tak aasaan hai, lekin aap is ke sath jitna ziyada tajurbah karen ge aur jitni ziyada talashain karen ge, itna hi behtar aap samjhain ge ke usay apni kamyabi ke liye kaisay istemaal karna hai.
Misaal ke tor par" mawaad ki marketing" ke matlooba alfaaz ka istemaal karte hue, google mein darja bandi karne ke liye sab se mushkil matlooba alfaaz mein se aik, muqaabla na qabil yaqeen had tak sakht hai.
Lekin aap ko is ain matlooba alfaaz ko nishana bananay ki zaroorat nahi hai. Google keyword planner ke sath, aap aasani se mutaliqa lambi dam walay matlooba alfaaz ko khoud satke hain jin ki darja bandi karna aasaan ho ga:
Aik baar jab aap ne yeh said kaleedi alfaaz haasil karliye hain, to ab aap inhen apne pasandeeda matlooba alfaaz ke tehqeeqi tool ( jaisay semrush, long tail pro ) mein daakhil kar satke hain taakay aur bhi ziyada lambay tell aayidyaz ko samnay laa saken.
Mawaad مارکیٹر ke tor par, aap is muft tool ke sath bohat kuch kar satke hain. Kyun nah aaj hi is ka istemaal shuru karen?
3. Google sheets
Mawaad مارکیٹر ke tor par, aap ko data ki rerecording aur track rakhnay ke liye aik achay nizaam ki zaroorat hai. Aisay auqaat bhi hotay hain jab aap ko apni team ke sath is data ka ishtiraaq karne ki zaroorat prhskti hai.
Aisa karne ke liye aap darasal micorsoft office excel ka istemaal kar satke hain, lekin is mein qabil ishtiraaq khasusiyat nahi hai, aur jab is mein bohat ziyada data hota hai to yeh kaafi jagah le sakta hai. Aur kya hoga agar aap ko fori tor par kuch check karne ki zaroorat ho, lekin aap apne laip taap ke sath nahi hain jahan aap ne am s excel sheet ko mehfooz kya tha?
Yeh aik masla hai.
Khush qismati se, mazboot google sheets ke sath, is ka aasani se khayaal rakha ja sakta hai. Tabdeelion ko track karne, data record karne aur doosron ke sath taawun karne ke liye yeh sab se ziyada mo-asar, aur istemaal mein aasaan tools mein se aik hai.
Aap is muft tool ko bohat si doosri cheezon ko haasil karne ke liye istemaal kar satke hain, jaisay ke takhleeq karna:
- Karne ki fhrstin.
- Mahana aur salana budget
- Safar ke mansoobay
- Rsidin
- Maliyati goshwaray
- Hafta waar time sheets
- Akhrajaat ki report
- Assignment ٹریکرز
- Team روسٹرز
4. Google tjzyat
Yeh internet par mojood tamam tjzyati tools mein se behtareen hai.
Mein aap se chand sawalaat puchta hon:
- Kya aap jantay hain ke aap ki website ke kitney vztrz naye hain ba muqabla wapas anay walay?
- Kya aap jantay hain ke yeh log kahan se arhay hain?
- Woh aap ki site par kitney waqt guzaar rahay hain is ke baray mein kya khayaal hai?
- Aap ki website ki bounce rate kya hai?
Yeh tamam ahem tjzyati sawalaat aur bohat kuch woh cheeze hain jin ke jawabaat google analytics aap ko faraham kere ga.
Yeh google ki janib se aik muft tjzyati numeral hai jo aap ki website se tamam ahem matrix ko aasani se track aur report kere ga.
Google analytics aap ko apni site ke traffic ke baray mein hooshiyar baseerat faraham kar sakta hai aur aap ko yeh samajhney ke qabil banata hai ke log aap ki site ko kis terhan daryaft aur navigate kar rahay hain, taakay aap ko maloom ho jaye ke aap ko kin shobo par ziyada tawajah deeni hai.
5. Google الرٹس
Google الرٹس aap ko makhsoos fiqroon ya matlooba alfaaz ke zikar ke liye web ki nigrani karne deta hai. Aik baar jab aap usay tarteeb den ge, jab bhi un matlooba alfaaz ka online zikar kya jaye ga to aap ko hamesha e mil الرٹس milein ge.
Misaal ke tor par, jab bhi koi aap ke brand, numeral, company, aygziktoz, ya yahan tak ke aap ke muqablay ka tazkara kere to aap ittila haasil karne ke liye register kar satke hain.
Jaisa ke aap neechay screen shot par dekh satke hain, mein ne darkhwast ki hai ke jab bhi koi web par" shout?Me loud blog" ka zikar kere to mutala kya jaye:
Yeh lajawab tool aap ke kaarobar ki online saakh ko munasib tareeqay se munazzam karne aur apne brand ke تذکروں par fori radd amal zahir karne ka aik behtareen tareeqa hai.
6. Google trindz
Agar aap ko apne blog ke liye mawaad ke khayalat ko musalsal takhleeq karna mushkil ho raha hai, to google trends is mein aap ki madad kar sakta hai.
Agarchay google ki word پلانر aur wahan mojood deegar mashhoor kaleedi alfaaz ke tehqeeqi tools aap ko aayidyaz haasil karne mein madad kar satke hain, jab baat aala miyaar ka mawaad bananay ki ho, to aap google trends se mazeed kuch haasil kar satke hain.
Yeh jaan kar aap ko dilchaspi ho sakti hai ke google trends un jaghon mein se aik hai jahan mein aksar hang out karta hon, khaas tor par jab mein apne blagz par taaza mawaad ki mansoobah bandi kar raha hon.
Yeh tool aap ko aasani se dekhnay ke qabil banaye ga ke kisi bhi mauzo par kya trained ho raha hai.
Misaal ke tor par, jab mein ne" baal girna" ke unwan ko check kya, to mujhe mila:
Agar aap safha ko neechay skrol karte hain, to aap ko mazeed" mutaliqa anwanat" aur" mutaliqa sawalaat" bhi nazar ayen ge jinhein aap check kar satke hain:
Mazeed bar-aan, apne maqam par tehqeeq karne ke ilawa, aap stories ٹرینڈنگ nao section ka istemaal bhi kar satke hain taakay yeh check kya ja sakay ke aaya aap ki sanat se mutaliqa koi cheez hai:
Agar is section mein kuch bhi aap ke maqam se mil khata hai, to aap ne aik garam, rujhan saaz mauzo ki nishandahi ki hai jis ke baray mein aap baat kar satke hain.
Muft google trends tool istemaal karne ke liye aap ko kisi tajarbay ki zaroorat nahi hai. Bas search box mein apna muntakhib kardah mauzo darj karen aur samnay anay walay nataij ka jaiza len.
7. Google mera kaarobar
Yeh un tools mein se aik hai jisay aap nazar andaaz nahi karna chahtay, khaas tor par agar aap muqami kaarobar chillate hain.
Is tool ki madad se, aap aasani se google se muft ishtiharaat haasil kar satke hain.
Bas apni google mera kaarobar ki fehrist ka daawa karen, aur aap jane ke liye tayyar hain. Agar achi terhan se kya jaye to, jab bhi koi aap ke kaarobar se mutaliq kisi fiqray ke liye google par talaash karta hai, to aap ka kaarobar talaash ke nataij mein zahir hoga.
Misaal ke tor par, zail ka screen shot wohi hai jab mein ne" texas mein ristoran" talaash kya:
Screen shot se, yeh tamam kaarobar google maai business ke kaleedi lafz" texas mein ristoran" ke nataij hain. Aur agar aap mazeed jaghon ke button par click karen ge to aap mazeed dekhen ge.
Un mein se kisi bhi kaarobar ne un nataij par qabza karne ke liye adaigi nahi ki.
Agar aap ne apna google my business account nahi banaya hai, to aap ko usay fori tor par karna hoga, taakay aap is ke sath anay walay fawaid se mahroom nah hon.
8. Gmail
Internet par bohat saaray e mil klaynts hain - yahoo! Mil, ﮦat mil, waghera
Taham, gmail hamesha mera pasandeeda raha hai, aur yeh is ki bohat si madadgaar blt un khususiyaat ki wajah se hai.
Is tool ke sath, bohat saaray plug un hain jo aap ko yeh yakeeni bananay mein madad karen ge ke aap ka e mil account bilkul wohi karta hai jo aap chahtay hain.
Gmail ke liye bohat si doosri waqai achi cheeze dastyab hain.
Mutadid plug انز ke sath jo aap ko mawaad مارکیٹر ke tor par apni zaroriat ki bunyaad par apni e mil ko apni marzi ke mutabiq karne den ge, mujhe yaqeen hai ke aap ko fori tor par pyar ho jaye ga.
9. Google calendar
Mein tum se puchta hon:
- Aap aam tor par apne kaarobar par kaisay markooz rehtay hain?
- Aap munazzam aur nateeja khaiz kaisay rehtay hain?
Google calendar un tools mein se aik hai jisay marketing ke aala mahireen munazzam rehne ke liye istemaal karte hain. Agarchay is mein woh tamam khususiyaat nahi hain jo ziyada tar adaigi shuda tools mein hoti hain, yeh aap ko har waqt track par rehne ki zaroorat se ziyada deta hai.
Zail mein kuch aisay tareeqay hain jin se aap is shandaar alay ka faida utha satke hain.
- Apni team ke arakeen ko bitayen ke aap kab dastyab hon ge.
- Intehai ahem kamon ke liye events banayen.
- Maloom karen ke aap din mein kab sab se ziyada azad hotay hain.
Agar aap waqai apne mawaad ki marketing ke kaarobar ke baray mein sanjeeda hain, to mera mahswara hai ke aap dekhen ke google calendar mein kya hai, khaas tor par agar aap abhi tak koi behtar mutabadil istemaal nahi kar rahay hain.
Yeh yakeeni tor par aap ke kaam karne ke tareeqay ko behtar bananay mein madad kere ga.
Google ki janib se مارکیٹرز ke liye behtareen muft tools
B2b مارکیٹرز mein se 50% se bhi kam yeh kehte hain ke woh mawaad ki marketing mein muaser hain, yeh zahir karta hai ke behtari ki hamesha gunjaish mojood hai.
Yahan, mein ne aap ko tamam muft google tools diye hain jin par aap ko bator mawaad مارکیٹر tawajah deeni chahiye.
Google ki malkiat mein ab bhi deegar madadgaar tools mojood hain, lekin aap ko un se shuru karna chahiye jin ka mein ne yahan pehlay zikar kya hai.
Ab waqt agaya hai ke aap karwai karen.
0 Comments