Google ne mawaad ki marketing ki nai tareef ki hai, aur aik blagr ya seo ke tor par, aap ke liye is mein sare fehrist hona zaroori hai.

Kuch saal pehlay, is se koi farq nahi parta hai ke aap ki posts kitni achi ya kitni buri theen, aap ko search enginon se kuch traffic haasil ho jaye ga. Dar haqeeqat, kam miyaar ke mawaad ke chand tukre aap ke poooray poooray domain ko mutasir nahi karen ge.




Taham, google panda , aur google bi e are tea ke aaghaz ke sath, bloging ka manzar nama miqdaar se miyaar mein badal gaya hai.

Google mein hazaron safhaat ki tarteeb se ab aap ko achay nataij nahi milein ge. Sirf mayaari mazameen hi agay bherne ka rasta hain.

Un cheezon mein se aik jo aap ko maloom honi chahiye woh yeh hai ke agar aap ke blog / website mein mawaad ke kuch kam miyaar ke tukre hain, to aap apni site ke miyaar ki qader kho satke hain aur aap ko serp ki kam darja bandi nazar aaye gi.

( fyi, google panda الگورتھم ab google الگورتھم ka hissa hai, aur aisa koi tareeqa nahi hai ke google aap ko aap ka khoya sun-hwa traffic wapas day ga. Agar aap ki site ab bhi search enginon se traffic se mahroom hai, to yeh aap ke liye waqt agaya hai kuch sanjeeda karwai karen aur apni site ka mukammal seo audit karen. )

Ab, sawal yeh hai ke" aap is terhan ke kam miyaar ke mawaad ko kaisay talaash kar satke hain aur meri site ko behtar bananay ke liye un par kaam kaisay kar satke hain? "



Kam miyaar ka mawaad ( patla mawaad ) kya hai?


Mere paas aik client hai, jis ke paas 5000 se ziyada blog posts hain. Is ke paas aik haqeeqi aur mufeed take blog honay ke bawajood, is ki website الگورتھم ki taaza tareen tabdeelion se mutasir hui.

Is mehnati zaheen aadmi ke tamam traffic se mahroom honay ki bohat si wajohaat hain:

  • Is ke bohat se puranay mazameen mukammal tor par puranay thay, aur inhen up grade ya hazf karne ki zaroorat thi.
  • Androoni rabt durust nahi tha, aur woh androoni rabt ko behtar bananay ke bohat se mawaqay se mahroom tha. Agar yeh aap ki sorat e haal ki terhan lagta hai to, androoni rawabit ko behtar bananay ke liye linkwhisper jaisay plug un ka istemaal karen.
  • Bohat saaray tootay hue links
Aur kuch aur wajohaat...

Is se pehlay ke hum kam miyaar ki posts ko talaash karne aur behtar bananay ke tareeqay par agay barheen, yeh parheen ke google aala miyaar ke mawaad ke hawalay se kya tawaqqa rakhta hai.

Is se aap ko andaza ho ga ke search engine hum se kya chahtay hain aur hum apne mawaad ko behtar bananay ke liye kya kar satke hain. Kam miyaar ki posts, ya patla mawaad jo ziyada ahmiyat nahi deta un taqazoon ko poora nahi kere ga.

Ab, putlaay mawaad ki shanakht ke liye koi hand buk nahi hai, is liye mein apne tajarbay ka ishtiraaq karne ja raha hon jo mein ne yahan par kya aur jo iqdamaat mein ne apne kam miyaar ke mawaad ko behtar bananay ya is se nijaat dilanay ke liye kiye hain.

Pairwi karne ke liye aam iqdamaat yeh hain:

  • Baghair search engine traffic ke mawaad talaash karna.
  • Bohat kam search engine traffic ke sath mawaad talaash karna.
  • Dplikit mawaad talaash karna.
  • کینبلائزڈ mawaad talaash karna
  • Kam alfaaz ki ginti ke sath mawaad talaash karna.
  • Tootay hue links ko theek karna.
  • Sarqa ki jaanch ho rahi hai.



Mein jaanta hon ke yeh bohat ziyada parhna hai, lekin jab aap kaam kar len ge to aap seo ko bohat behtar samjhain ge aur aap action plan ki shanakht kar saken ge.

Kam miyaar ke mawaad ke maslay ko jaldi kaisay hal karen?

Sab se pehlay, aayiyae aisay safhaat se chhutkara haasil karen jo seo aur karobari nuqta nazar se koi qader nahi barha rahay hain. Is terhan, hum talaash ke asharih se putlaay mawaad ki tadaad ko aasani se kam kar satke hain.

Pehla qadam yeh check karna hai ke google aap ke blog ko kaisay index kar raha hai. Aap google search console mein laag un kar satke hain, aap ke blog ke kitney safhaat google ne index kiye hain. Agar aap ke paas 2, 000 blog posts hain aur aap 10, 000 se ziyada index shuda safhaat dekhte hain, to yaqeenan kuch theek nahi hai.

Agar aap ki categories aur ٹیگز google search mein index kiye gaye hain to un se chhutkara haasil karen. Is ke ilawa, darj zail talaash ki istilaah ke sath google mein fori talaash karen:

" site: domain. Com" (" domain. Com" ko apne domain naam se tabdeel karen )

Yahan aap un tamam safhaat ko dekh satke hain jinhein google ne index kya hai. Un tamam safhaat se chhutkara haasil karen jo aap ke qaryin ke liye koi qader nahi berhate jaisay ٹیگز, zumra jaat, musanifeen, safha bandi walay safhaat waghera.

Aap yoast seo plug un ke sath un safhaat par" noindex" ٹیگز shaamil kar satke hain, aur apne google search console dash board ke tehat url hataane ki khasusiyat ka istemaal karte hue inhen search index se hata satke hain.



Is ke ilawa, check karen ke aaya koi ghair ahem url parameter google mein tarteeb diya gaya hai. Aap is terhan ke links se chhutkara panay ke liye gwt mein url parameter handling feature istemaal kar satke hain.

Mere liye," replytocom" parameter aik bara masla tha aur usay theek karne se mujhe apni darja bandi ko behtar karne mein madad mili.


Yahan mein, mein apni site ke traffic aur adad o shumaar ki nigrani ke liye google analytics ka istemaal karta hon. Yeh aik muft tool hai jis ki mein har web master ko sifarish karta hon.

Apne google analytics dash board mein laag un کریں> site ka مواد> tamam صفحات> qatarain deikhein = 500 aur browsing shuru >کریں>. Jab aap 1-10 visit wali posts dekhen to is terhan ke >مواد> ki fehrist banayen.

Ho sakta hai ke aap is waqt ko 3 mah tak barhana chahain taakay aap ziyada durust nataij haasil kar saken. Agar aap ke paas bohat kam >صفحات> / post hain, to aap infiradi tor par aisay >صفحات> ka tajzia karne ke liye google analytics java script istemaal kar satke hain.

Dosra taiz tar tareeqa seotesting nami tool istemaal karna hai. Yeh tool aap ki website ka tajzia karne ke liye aap ke google search console data ka istemaal karta hai aur un >صفحات> ko tajweez karta hai jin ko google search se koi traffic nahi mil rahi hai.


Yeh shayad aap ki website par patla >مواد> talaash karne ka taiz tareen tareeqa hai.



Dplikit >مواد> kam miyaar ke >مواد> ki wajah ho sakta hai:

Dplikit >مواد> jrmane ki sab se aam wajohaat mein se aik hai jis ki wajah se aap ki site kam miyaar ki site ke tor par nishaan zad ho jati hai.

Dplikit >مواد> kayi wajohaat ki binaa par hota hai. Un mein se aik naaqis seo dhancha hai.


Kam alfaaz ki tadaad ke sath blog posts: ( checking ke qabil )

Mujhe sab se pehlay is afsaanay ko saaf karne do: kam alfaaz ka matlab kam miyaar ka >مواد> hona zaroori nahi hai.

Yeh sab is baat par munhasir hai ke aap >مواد> kaisay likh rahay hain aur aap kin anwanat ka ihata kar rahay hain. Agar aap 200 se kam alfaaz mein out bound links ke sath munasib matlooba alfaaz / lsi kaleedi alfaaz ke sath aik ahem mauzo ka ihata karte hain, to yeh aik acha mazmoon aur bohat achi darja bandi ho sakti hai.

Agarchay, yeh aam ilm hai ke ziyada alfaaz ziyada darja bandi >کریں> ge.

Mein har post ko kam az kam 1200 alfaaz ke sath likhnay ki koshish karta hon.

Un tamam >مواد> ko talaash karna shuru >کریں> jin mein alfaaz ki tadaad kam hai aur un ki traffic ka tajzia >کریں>. Aisay >مواد> ki shanakht >کریں> jis par bilkul bhi traffic nah ho. Woh aap ke pehlay dushman hain. Aap ko un ki islaah par kaam shuru karna chahiye.

Mere muamlay mein, mujhe taqreeban 80 mazameen miley jin mein alfaaz ki ginti <100؛ woh sab buri karkardagi ka muzahira kar rahay thay.

Aap dash board se posts ki word ginti check karne ke liye wp word kaont plug un istemaal kar satke hain.


Tootay hue links ke sath >مواد> talaash >کریں> aur theek >کریں>:

Farz >کریں> ke aap ne aik saal pehlay aik bohat hi kaar amad plug un ya software ke baray mein likha tha aur ab woh link purana hai ya 404 error deta hai. Kya aap ko lagta hai ke is terhan ke blog poston se logon mein koi qader barhay gi?

Aap ko aik aala bounce rate aur" ost" nazar aaye ga. Safha par waqt" neechay chala jaye ga. ورڈپریس mein tootay hue links ko talaash karne aur theek karne ke liye tootay hue link chikr plug un ( ورڈپریس par ) ka istemaal >کریں>.

Ya to post ko naye link ke sath up date >کریں> ya aik notice shaamil >کریں> ke link ab kaam nahi kar raha hai. Dasti tor par deegar mutaliqa posts / software se link >کریں> taakay qaryin koi aur cheez talaash kar saken jo un ke liye mufeed ho.

Dosray plate forms ke liye, aap apni site par 404 links ki shanakht ke liye sitebulb ya xenu link chikr desk taap tool istemaal kar satke hain.

( zehen mein rakhen, apne >مواد> ka marozi tor par faisla karna behtar hai taakay is baat ka taayun kya ja sakay ke aaya is se qader mein izafah hota hai ya nahi. Agay barheen aur parheen: aala miyaar ke >مواد> ka faisla kaisay >کریں>. )


Kam miyaar ke >مواد> se nimatnay ke liye 2 action plan

Mandarja baala tareeqon par amal karte hue, aap ne apne blog par tamam putlaay aur kam miyaar ke mazameen ki kamyabi se shanakht kar li hai.

Ab yeh action lainay ka waqt hai.

Yahan kuch tareeqay hain jo mein ne istemaal kiye jinhon ne mere liye kaam kya.


1. >مواد> ko hata den

Yeh aap ki traffic mein kami ko fori theek karne ke liye hai. Mein ne is kaam ko apne liye aur apne klaynts ke liye bhi dilkash dekha hai.

  • Tamam >مواد> ko no index >کریں> jo ab mufeed ya maienay khaiz nahi hain.
Ho sakta hai ke barson pehlay, woh discount کوپنز ya facebook ke اسپام intibahi paighamaat kaar amad thay, lekin ab woh fuzool ka aik tukda hain. Koi bhi un ki talaash nahi kar raha hai aur woh sirf search enginon par kam miyaar ke index walay >صفحات> ki miqdaar barha rahay hain.


Mein aam tor par is terhan ke >مواد> ke liye do iqdamaat karta hon:

  • Hazf >کریں> aur noindex: mein apne data bees ka size jitna mumkin ho chhota rakhta hon aur sirf qeemti >مواد> rakhta hon.
  • Sirf noindex: kabhi kabhi, mein is mein se kuch >مواد> apne blog par rakhon ga, lekin mazmoon ko index nahi karta. Ho sakta hai ke woh achay likhay gaye hon aur geherai walay mazameen hon, lekin ab aisi khidmaat kaam nahi kar rahi hain. ( aik achi misaal google view hai. ) aap ko aisay mazameen par fakhr ho sakta hai, is liye inhen apne blog par rakhen, lekin un ki nishandahi nah >کریں>.


2. >مواد> ko up date >کریں>

Aisi bohat si posts hain jo mufeed hain, lekin naaqis likhi gayi hain aur un mein behtari ke bohat ziyada imkanaat hain. Aisi posts par kaam >کریں> aur sirf mazeed >مواد> shaamil >کریں> jis se qader mein izafah ho.

  • Mojooda matlooba alfaaz ko check karen jo traffic chala rahay hain ( google search console ya semrush istemaal karen ).
  • Matlooba alfaaz ki tehqeeq karen ( yahan kuch matlooba alfaaz ki tehqeeq ke ozaar hain ).
  • Yoast seo ka istemaal karen aur apne matlooba matlooba alfaaz ke sath mawaad ko behtar banana shuru karen. Lsi matlooba alfaaz ke generators ka istemaal karen aur yakeeni banayen ke aap ka parhnay ka score acha hai.
Agar aap un junooni logon mein se hain jo safha par seo par yaqeen rakhtay hain, to yakeeni banayen ke aap google ko matlooba alfaaz ki bharmaar aur over آپٹیمائزیشن se maghloob nah karen.

Mazeed multi media shaamil karen jaisay ؛ aik post mein slayidz, videos aur tasaveer ko mazeed purkashish bananay ke liye. Aik baar jab aap puranay mawaad ko up date kar letay hain, to aap ko apne up date shuda article ko apni social net working aur buk مارکنگ sites par share karna chahiye taakay google aap ke mawaad ko taizi se dobarah kral kere.


Mandarja baala iqdamaat par amal karne se aap ke seo aur kam miyaar ki site ke bohat se masail hal ho jayen ge, lekin is ke baad aap mazeed kuch kar satke hain:

  • Munfarid meeta title aur meeta tafseel ko yakeeni banayen.
  • Kisi bhi mukhtasir / dplikit meeta انتباہات ke liye google search console each tea am ail tajweez ko check karen.
  • Aik post mein bohat ziyada h2 / h3 / h4 ٹیگز istemaal nah karen. Surkhi ke darja bandi ki pairwi karen.
  • Is baat ko yakeeni banayen ke aap ki post taytlz h1 ٹیگز istemaal kar rahay hain ( sab se aam masla jo mein ne bohat si web siton par dekha hai ).
  • Aap semrush tool istemaal kar satke hain, jo aap ki site ka mukammal seo audit karne ke liye waqai lajawab hai. Mein ne is ka bohat istemaal kya jab mein apni site ko theek kar raha tha kyunkay is se seo ke umomi masail ko talaash karne mein bohat madad mili.
  • Aik baar jab aap apne blog se mawaad ke tamam bekar tukron ko hata dete hain, to yakeeni banayen ke aap apni site ka naqsha dobarah takhleeq karen aur usay google par dobarah jama karayen.
  • Apni blog posts mein samaji signals ko behtar bananay par kaam karen ( bohat madadgaar ).
  • Guest bloging ka istemaal karte hue androoni posts ke mayaari links banayen.
Agar aap aik putlaay mawaad walay blog ka shikaar hain aur aap ko algo mein tabdeeli ke baad traffic ka nuqsaan nazar araha hai, to ab waqt agaya hai ke aap karwai karen aur apni khoyi hui traffic ko wapas layein.


Adbi chori


Putlaay mawaad ke ilawa, google dplikit mawaad ko ahmiyat nahi deta ( jaisa ke pehlay bataya gaya hai ). Aap ko takleef ho sakti hai kyunkay koi aap ke kaam ko copy kar raha hai aur usay khud apne blog par shaya kar raha hai.

Ab, yeh woh cheez hai jisay google aam tor par achi terhan se handle karta hai. Lekin aik baar phir, search engine sirf aik الگورتھم hai aur aap har waqt search engine boots ki zahanat par bharosa nahi kar satke.

Apne blog se copy shuda tamam mawaad talaash karen aur google ko is ki ittila den. Mere muamlay mein, mein ne is terhan ke taqreeban 2, 000 links ki ittila di aur is ne meri darja bandi mein bohat madad ki.